Friday, February 19, 2010

Rent The Runway

Sex and the City introduced us to BagBorrowSteal, and now I'll introduce you to Even though Anna Wintour encourages us to wear items in our wardrobe more than once we all know that once you've been caught on camera in a dress you love the chances you'll wear it out again just hit below zero (thanks twitter & facebook). Meet the solution to that closet full of dresses you'll never wear more than once, for 10% of the retail price you can rent that Yigal Azrouƫl frock you spotted (ahem! drooled over) in the pictures you've been filing over from NY Fashion Week. Online shopping has never been easier: 1. Pick the dress you want & when you want it delivered (P.S. it comes in 2 sizes just to be safe!) 2. Wear it (bonus: get the satisfaction of making all your friends jealous) 3. Return it in the prepaid packaging! With labels like Temperly London, Alice + Olivia, Robert Rodriguez, Proenza Schouler and so many more a girl's closet options just gained infinite possibilities.